These days, presentations seem to focus more on impact and less on content. Industry leaders like Guy Kawasaki and Sheryl Sandberg have picked up where Steve Jobs left off. They’ve paved the way for groundbreaking thinking when it comes to energizing your audience with thought-provoking design. But those of us in the healthcare and medical communications world work under a different set of expectations. There is a difference between a sales pitch and an informative presentation. It’s a unique challenge to condense 10 years of data into 20 slides that will adequately tell your story. Sometimes the 10/20/30 rule just doesn’t work. And is it just us, or does the idea of hunting down an IT guy at your next presentation to switch the monitor over to your ipad keep you up at night? We’re going to let you in on a little secret. It’s OK to keep using PowerPoint….    read more